Mobile optimization is a process to ensure that visitors accessing your website from mobile devices get an engaging and user-friendly experience that has been optimized for that specific device.
For example, when you look for any fashion, the concerned site will be functional and easy-to-use, whether on your iPad, PC, Android phone, or any other possible access point. The savvy folks over that particular site want to make sure the site is mobile-optimized so that they don’t lose a single sale over something like platform preference.
Is Mobile Optimization Same as Mobile-Friendly?
No. A mobile-friendly site is a way different than mobile optimization. Mobile friendly devices shrink in the size of the site’s pages to be viewable on mobile, but it is not optimized or designed in a way that can drive mobile conversions. At the same time, an optimized site offers bigger navigation buttons, optimized images, and reformatted content, which will appear on the screen when the site identifies that the user is on a mobile device.
How Mobile Optimized Websites Affect Conversation?
When you have accessed a website on a mobile device, you might have felt frustration. Tiny buttons and links, unclear form fields, and endless scrolling create a mess that usually results in abandonment. People are now busy, stressed out, and impatient. They never wait for a slow page to load or spend time trying how to add a product to their carts. All of these forms to friction. The more friction a website has, the less likely a customer falls to convert.
A mobile optimization strategy helps in enhancing conversions by reducing friction. Keep in mind that mobile device usage has risen tremendously over the last several years. Not only mobile Internet access over-cross desktop internet access but also mobile users spend double time on their devices compared to desktop and laptop users. From these statistics, it becomes clear that mobile optimization is crucial for business owners. But how does it affect your conversion rate? Let’s have a closer look.
A mobile-optimized site helps to make the conversion process more comfortable and less stressful for the user. Some of the hallmark features of mobile optimization are as follows:
- Smaller images
- Guest checkout option
- Multiple screens instead of scrolling
- Larger buttons
- Auto-detect location settings
- Auto-fill form fields
All of these features help in reducing friction in a mobile-optimized device. If you are able to buy a product or service from your mobile device without throwing it across the room, that business will surely benefit from your patronage.
One of the best ways to start optimizing your site for mobile is to select a responsive design. Responsive websites conform to the screen size of the device on which they’re viewed. But that responsive design is entirely different from mobile optimization. It is just a way of enhancing optimization. Mobile optimization starts with responsive design. It offers you the building blocks to create a completely mobile-ready site. It looks incredibly different from a responsive site when viewed on a mobile device. It is designed and configured with all essential features keeping the mobile user in mind and has a separate URL too.
Mobile Optimization is a crucial step towards boosting conversions in website among mobile users. Reduced friction in the mobile browsing experience will result in fewer frustrated consumers. If people find it easy to check out your products, read reviews, compare different products, and make purchases without getting stressed out and angry, you will have a better scaling business within few times.