Account and intent audit
Review campaign history, search terms, account structure and landing pages. Identify irrelevant traffic, tracking gaps and opportunities by product or service.
PAID SEARCH / MEASURABLE DEMAND
Make every click work toward a customer.
Put your advertising budget behind searches that matter to your business. We connect campaign strategy, useful landing pages and reliable conversion data so decisions focus on qualified enquiries and sales.
Built around your business
Google Ads & PPC with a clear purpose.
A busy advertising account is not the same as a productive one. Our PPC management starts with your margins, service area, sales process and definition of a valuable lead. We then build a campaign structure that makes spend, search intent and results easier to understand.
Suitable for local service businesses, B2B lead generation and online stores that want clearer accountability for paid traffic. We can audit an existing account or plan a new launch.
What we can help with01
02
03
04
05
06
A practical scope. Useful deliverables.
We agree the priorities, deliverables and responsibilities before work begins. Your proposal defines the final scope.
Search campaign setup
Build focused keyword themes, negative keyword lists, location settings and ads aligned with the offer. Separate brand and non-brand activity where it improves decisions.
Conversion measurement
Define enquiries, calls, purchases and other meaningful actions. Check tracking and discuss qualified-lead feedback from your CRM before automated bidding relies on it.
Landing page improvements
Align the headline, proof, form and call to action with the ad. Prioritise mobile usability, loading speed and clear next steps.
Creative and bidding tests
Compare messages and bidding approaches against an agreed baseline. Assess AI-assisted campaign features when the account has suitable goals and controls.
Reporting and next steps
Explain spend, conversion quality and cost per acquisition. Separate media costs from management fees and document what to test next.
AI, applied thoughtfully
AI-assisted campaigns need dependable signals.
We can assess AI Max for Search and other automated campaign features against your account goals. The practical work is choosing useful conversion signals, checking search terms and keeping ad claims accurate. Automation is tested against business outcomes rather than enabled simply because it is available.
Explore AI SEO, GEO & AEO →Further reading: Google Ads: AI Max setup ↗
How we work
From first conversation to the next improvement.
A shared plan keeps the work focused and makes progress easier to review.
Meet our working processDiagnose
Agree the audience, offer, budget and conversion definitions. Audit current campaigns and measurement.
Build
Prepare campaign structure, creative, tracking and landing page recommendations for review.
Launch
Check destination URLs, budget settings and conversion actions before campaigns go live.
Improve
Review lead quality and search terms; adjust spend and experiments using the available evidence.
What we review together
Measure the work that matters.
We confirm the baseline, reporting sources and useful indicators during discovery. Outcomes depend on your starting point, scope and market.
- Qualified leads and sales
- Cost per acquisition
- Conversion rate
- Revenue or pipeline contribution
Client feedback
What clients say about Wavekart Digital
Agency-wide review summaries reproduced from our existing website. These are summaries, not direct quotations or results promised for this service.
Phil Gallagher
Praised the SEO team for lifting keyword rankings and clearing up technical issues, crediting clear communication for a smooth, results-driven process and a noticeable traffic boost.
Greg Wearmouth
Said past ad spend hadn't paid off until working with a team that truly understood the business goals, singling out the PPC and content teams as exceptional.
Fiona Hay
Hired the team on a friend's recommendation to get her website appearing on Google and was satisfied with the ongoing visibility work in progress.
Ezydry Carpet Cleaning
Called the experience a pleasure, praising the impressive website design and the patience shown through multiple rounds of changes and advice.
Before we begin
Your questions, answered.
Need a plan for your business? Tell us what you want to improve and where you are starting.
Is the advertising budget included?
Media spend is separate from management fees unless your proposal explicitly states otherwise. We agree both before launch.
Can you take over an existing Google Ads account?
Yes. We can begin with an audit and an agreed change plan. Your business should retain ownership of the advertising account.
Do you guarantee leads or a return on ad spend?
No. Results depend on competition, budget, offer, website experience and sales follow-up. We agree measurable targets and report against them.
When should we use AI-assisted bidding?
It depends on the conversion setup, data quality and business objective. We first check that the account is measuring actions that matter, then test an appropriate approach.
Your next step
Let’s build a plan for your business.
Share your website, goals and current challenges. We’ll discuss the priorities and prepare an appropriate scope.