Discovery and sitemap
Map audiences, conversion goals and essential content. Define the pages, navigation and features before design work expands the scope.
Give visitors a website that explains your offer, earns trust and makes the next step easy. We bring content, design and development together around the people you want to reach.
Your website is the destination for search, advertising and referrals. We plan its structure around customer questions and business priorities, then build responsive pages with usable navigation, accessible interactions and a manageable publishing workflow.
For businesses launching a new site, replacing an outdated design or improving service pages that attract visitors but generate too few enquiries. Platform choices depend on your content, integrations and maintenance needs.
We agree the priorities, deliverables and responsibilities before work begins. Your proposal defines the final scope.
Map audiences, conversion goals and essential content. Define the pages, navigation and features before design work expands the scope.
Create clear service messaging, useful headings and consistent visual hierarchy. Design reusable components for a coherent experience.
Build layouts for phone, tablet and desktop. Check menus, forms and interactive elements with keyboard and touch input.
Set descriptive metadata, canonical URLs, crawlable links and appropriate structured data. Plan redirects when replacing existing URLs.
Optimise asset sizes and loading behaviour. Connect agreed enquiry, analytics or business tools and test the important customer journeys.
Review content, links, forms and redirects before release. Provide an agreed handover and discuss ongoing maintenance separately.
We structure service explanations, business details and supporting content so the information is readable and consistent. AI can assist with drafts and testing, while people review the final work. Google does not require a special AI schema or an AI text file to appear in its AI search features.
Explore AI SEO, GEO & AEO βFurther reading: Google Search Central: AI features and your website β
A shared plan keeps the work focused and makes progress easier to review.
Meet our working processAgree the sitemap, platform, required content and launch priorities.
Review page layouts and visual components before development.
Implement the approved design and test navigation, responsive layouts and forms.
Publish after review, check redirects and analytics, then prioritise improvements from actual use.
We confirm the baseline, reporting sources and useful indicators during discovery. Outcomes depend on your starting point, scope and market.
Agency-wide review summaries reproduced from our existing website. These are summaries, not direct quotations or results promised for this service.
Praised the SEO team for lifting keyword rankings and clearing up technical issues, crediting clear communication for a smooth, results-driven process and a noticeable traffic boost.
Said past ad spend hadn't paid off until working with a team that truly understood the business goals, singling out the PPC and content teams as exceptional.
Hired the team on a friend's recommendation to get her website appearing on Google and was satisfied with the ongoing visibility work in progress.
Called the experience a pleasure, praising the impressive website design and the patience shown through multiple rounds of changes and advice.
Need a plan for your business? Tell us what you want to improve and where you are starting.
We first inventory existing pages. Useful URLs can be retained, and changed URLs need a redirect plan and post-launch checks.
Responsive layouts and mobile navigation are part of the development scope. We agree the supported browsers and devices during planning.
Content planning and writing can be included in the proposal. Your team reviews business facts, claims and service details before publication.
A build and a maintenance plan are separate scopes unless your proposal combines them. We can discuss updates, backups and support after launch.
Share your website, goals and current challenges. Weβll discuss the priorities and prepare an appropriate scope.